I chose this picture because the message makes itself clear to the viewer almost instantly. First you see the phone, then you notice the scorch marks and immediately, you start looking for answers in the corner. "Oh! It's an ad for Tobasco sauce! I get it; The phone is burnt because of how hot the sauce is!" The use of red, which is associated with the color of the sauce, was also a good choice for the editor and designer of the poster. Overall I think this is a very effective ad for those who like really hot sauce.
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